Countdown to the American Week of Sport 2024. The pursuit of activation in safe environments is this year's motto.

American Week of Sport Teaser Video - 2024 (AWoS)

The American Week of Sport is a celebration that promotes physical activity and sport in the Americas. The American Week of Sport (AWoS) 2024 is a joint initiative of ACES in collaboration with the American Council of Sport (CADE), the Organization of American States (OEA), the Ibero-American Council of Sport (CID), and in close cooperation with various national municipal federations, such as Fedemunicipios in Colombia, the Dominican Municipal League, Vías Recreativas and the Latin American Network of Cities for Sport and Development, as well as sport ministries such as that of Costa Rica.

This initiative is carried out to encourage participation in sporting and recreational activities, as well as to promote the benefits of an active and healthy lifestyle.

Here are some key points about the American Week of Sport:

1. Objectives: The main goal is to raise awareness of the importance of sport and physical activity for people's health and well-being. It also seeks to promote inclusion and gender equality in sport.

2. Activities: During this week, a variety of sporting and recreational events are organised, including competitions, workshops, events, conferences and community activities. These activities are designed to be inclusive and accessible to people of all ages and abilities.

3. Participation: Individuals, schools, sporting organisations, local and national governments, and other entities interested in promoting sport and physical activity can take part.

4. Impact: The American Week of Sport aims to have a positive impact on the health of the population and to foster a sense of community and cooperation among the countries of the Americas.

This celebration is an opportunity for people to get involved in physical activities, learn about the importance of sport and enjoy the benefits of an active lifestyle.

AWoS 2024 seeks to build on the initiative of its first edition, significantly increasing the great social impact achieved, improving quality of life and productivity and reducing the medical costs arising from sedentary lifestyles, stress and obesity. In addition, it promotes positive interaction among the inhabitants of the community, fostering sporting spirit and social cohesion.

In 2023, two million people took part in AWoS 2023 thanks to the 320 activities carried out in 13 countries by 41 cities and public and private groups.

The hashtags #ActivateAmerica and #Activatesegur@ as the 2024 hashtag are a fundamental part of the permanent promotion of this initiative, a key element in disseminating and promoting AWoS through social media and across all digital platforms